Privacy Policy

Last updated: November 2024

Introduction

Media Challenge Initiative ("we," "our," or "us") operates the Love Facts Sticker Portal. This Privacy Policy explains how we collect, use, and protect your personal information when you use our service.

We are committed to protecting your privacy and only collect data necessary to measure the impact of our media literacy initiatives and improve our services.

What We Collect

When you download stickers, we may collect:

  • Email address — To measure unique downloads and optionally notify you of new sticker packs
  • 📱Phone number — Alternative contact method for the same purposes
  • 👤Name (optional) — To personalize communications if you opt in

We also automatically collect anonymous usage data including download counts, page views, and general geographic regions (not precise locations) to understand how our stickers are being used and shared.

How We Use Your Data

  • Impact Measurement: To count unique downloads and measure the reach of our media literacy campaign
  • New Sticker Notifications: To inform you when new sticker packs are available (if you opt in)
  • Service Improvement: To understand which stickers are popular and improve future designs

We will NEVER:

  • • Sell or share your personal information with third parties
  • • Send spam or unsolicited marketing messages
  • • Use your data for purposes other than those listed above

Data Retention

We retain your personal information for a maximum of 12 months from the date of collection. After this period, your contact information will be automatically deleted, though we may retain anonymized aggregate statistics for reporting purposes.

Your Rights

You have the right to:

  • Access your personal data we have stored
  • Correct any inaccurate information
  • Delete your personal data from our systems
  • Unsubscribe from any communications
  • Object to how we use your data

To exercise any of these rights, please use our data deletion request form or contact us at info@mciug.org.

Anonymous Downloads

You can always choose to download stickers as a guest without providing any personal information. We will still count the download for our metrics, but we won't be able to contact you about new sticker packs.

Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, regular security assessments, and access controls for our staff.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Media Challenge Initiative

Email: info@mciug.org

Website: mciug.org